Apple iPod Nano 6G Ad

This youtube video is the ad for the 6th generation iPod nano.
I can never remember a time when I saw an ad by Apple and didn't want the product. In my opinion, Apple is the hero of persuasive advertising. There's always something just so cutting edge about their ads-- whether it's the art direction, dialogue, or featured song. Every time Apple features a new song, the sales for that artist hit the ceiling.
It would be interesting to see the creative briefs for Apple.

SEO

It is vital that the website WebMD has efficient search engine optimization. In this age and era, people generally do some online research if they suspect that anything is wrong with their health. Logically this makes sense so that you know exactly what to ask your doctor when you go to your appointment. In some cases, doing some research about your symptoms may even save an appointment if your health issue is minor.

When people Google whatever their health topic is, the last site that they want to refer to is Wikipedia or some random blog where everybody’s experience with the health issue is one that is subjective-- and, very highly possibly— one that lacks credibility (sometimes people don’t know what they’re talking about).

In order to prevent someone getting inaccurate information about his or her health, WebMd needs to be high up on the Google results. When I Googled “cancer” the site was relatively high up there (it was the 4th result on the page). However, I think the site would do some good if it had a stronger SEO so that it becomes the first or second result on the page. When it comes to my health questions, I would prefer a site that uses award-winning expertise in medicine, journalism and health communication over taking advice from an anonymous stranger.

Politics and Advertising

A few days ago I read an article in The New York Times called "In Ad Wars, Democrats Shy from Ties to Own Party." The article talked about the trends going on for the recent advertisements that senators make for the November elections, and how it's starting a new phenomenon for political advertising. It said that Democrats are talking against its own party's recent decisions in hopes of gaining voters, and that the Republican party is spending more money on advertising than the Democrats.

I think it's ironic that the Republicans are spending more on advertising than the Democrats, considering Republicans try to be as economically conservative as possible. The article also mentioned that "television advertising remains the most central ingredient of political races." This is interesting to me because with the rapid growth of technology that constantly seems to be occurring in the advertising realm, you would think that politicians would make more of an effort to advertise online. I feel that it would be more effective if they did this especially because many people watch important debates and presidential addresses online versus on TV-- since that way viewers can stay updated with current events on their own schedule. You would think that these politicians would post an advertisement before you could watch a debate online to resonate more with the audience.