Politics and Advertising

A few days ago I read an article in The New York Times called "In Ad Wars, Democrats Shy from Ties to Own Party." The article talked about the trends going on for the recent advertisements that senators make for the November elections, and how it's starting a new phenomenon for political advertising. It said that Democrats are talking against its own party's recent decisions in hopes of gaining voters, and that the Republican party is spending more money on advertising than the Democrats.

I think it's ironic that the Republicans are spending more on advertising than the Democrats, considering Republicans try to be as economically conservative as possible. The article also mentioned that "television advertising remains the most central ingredient of political races." This is interesting to me because with the rapid growth of technology that constantly seems to be occurring in the advertising realm, you would think that politicians would make more of an effort to advertise online. I feel that it would be more effective if they did this especially because many people watch important debates and presidential addresses online versus on TV-- since that way viewers can stay updated with current events on their own schedule. You would think that these politicians would post an advertisement before you could watch a debate online to resonate more with the audience.