It is vital that the website WebMD has efficient search engine optimization. In this age and era, people generally do some online research if they suspect that anything is wrong with their health. Logically this makes sense so that you know exactly what to ask your doctor when you go to your appointment. In some cases, doing some research about your symptoms may even save an appointment if your health issue is minor.
When people Google whatever their health topic is, the last site that they want to refer to is Wikipedia or some random blog where everybody’s experience with the health issue is one that is subjective-- and, very highly possibly— one that lacks credibility (sometimes people don’t know what they’re talking about).
In order to prevent someone getting inaccurate information about his or her health, WebMd needs to be high up on the Google results. When I Googled “cancer” the site was relatively high up there (it was the 4th result on the page). However, I think the site would do some good if it had a stronger SEO so that it becomes the first or second result on the page. When it comes to my health questions, I would prefer a site that uses award-winning expertise in medicine, journalism and health communication over taking advice from an anonymous stranger.
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