Product Placement

Last semester, I wrote a story about product placement and found some interesting findings:

-- Product placement is becoming even more interactive, with things like clothing stores that have a cell phone app that invites you to play a game whenever you walk by a store. 

-- The average amount of product placements in a film is 24. "Sex and the City 2" had between 60 or 70 product placements, which is an indication that product placement is on the rise.

-- Since many consumers now have TiVo, product placement is becoming increasingly interwoven into the plots of shows, especially reality television like "The Biggest Loser" and "Top Chef."

-- Product placement is even getting interwoven into novels and becomes a valuable part of the story

-- The cutting edge of product placement will be with video games and comic books because advertisers will be able to reach teenagers who don't pay attention to advertisements on television. 

-- AT&T is the number one brand for product placement

It's interesting to me to see what nontraditional forms advertising will be forced to take over the years. It makes me wonder if consumers will view the advertising any differently. Will they think it's more intrusive because ads will show up in every single aspect and medium of consumers' lives? Or will they appreciate it because they will realize that they can always be informed on the latest product, regardless of whether they are at home watching TV or on the go?