Facebook Ads

Sometimes it creeps me out how much Facebook knows about me. Lately when I've been on the site, it has never failed for me to see an advertisement on the right-hand side that actually relates to my life. Here are a few examples:

-- In the spring when I was figuring out where I was living for the next school year, advertisements of properties near SMU always appeared-- one time it was even one of my friend's apartments. 

-- When I was still with my ex-boyfriend, every time I went on his page an ad showed up that concerned an engagement ring.

-- After we broke up, ads about dating sites like match.com popped up all the time. Ironically enough, the man in the picture was always an army guy, which happens to be what my ex is.

-- Just now, I saw an ad for Chap Stick, which is incredibly ironic, because my lips actually do feel chapped at the moment. It's like Facebook can even determine my physical state. 

This reminds me of the discussion we had in class about the woman who visited the Zappos site to look at a pair of shoes and the shoes followed her every site she went to after. It really amazes me how technology enables advertisers to truly relate to our everyday lives. At the same time it's a little creepy...