It's Not About What It's About

This semester I have learned both Advertising Literacy and Intro to Creativity that for the best ads, it's not about what it's about. 


I think that this is a really important concept for people in the advertising industry because that way advertisers' ads will resonate more with the audience. Nobody is going to want to look at an ad know right off the bat that the message is trying to sell them something. The best ads keep consumers engaged and have them wondering what the ad is about. It should be entertaining, intriguing, funny, even a little puzzling. And then there should be that aha! moment where everything clicks at the end and there's the product. 


Here's is an ad that I think is a good example of this concept. It really gets me in the holiday spirit and by the end of it Target is the presented product. But it's not about Target, it's about bringing together family and friends and celebrate holiday cheer. It leaves me with a heartwarming feeling.