Account Planning

After our class discussion about account planning, I have decided that this is another field that I would love to go into if I ever choose to go into advertising. I love that account planning is centered around extensively researching the target market and getting to know it on a very deep level. I know that if I really wanted to go into this field I could because account planning doesn't require that you have a background in advertising. Since I plan to go into journalism, I think this works out perfectly. Journalism and account planning appear to have many intersections, especially when it comes to research. You also have to be very people-oriented for both and have to know who you are talking to. For both you also have to convince people why whatever message you're trying to get across is important and relevant. If I have any free hours next year I might consider taking an account planning class just to wet my palette on what it would be like to work in the field.