Alternate Media

Though I don't plan to go into advertising, I think that if I did I would like to work in the area of developing alternate media. I think that this is a really interesting field to go into right now, especially since people are turning away from traditional media more and more every day. I think the more alternate media develops over time, the more effective it will be. I think this because consumers become amused by advertising when they're not expecting to be advertised to. With all of the changes going on in the industry, advertisers have to adapt to the environment and create an alternate realm where messages can reach consumers. Consumers are no longer watching television during prime-time, listening to the radio as much as the used to, or reading newspapers. Everything is online, people are on the go, and they're not going to want to stop and take out precious time from their day to look at ads. Therefore, it needs to be in their natural environment: on the walk/drive to work, outside the store; it could be even a product that serves a functional purpose as well as an advertisement (like the cup above that's advertising for plastic surgery).