An Apple App for Ads?

I just noticed that there is such a thing as a Bestads iPhone app. It gives you immediate access to the Weekly Top 6 TV, web, film, print, outdoor, radio and interactive advertisements from bestadsontv.com. 

I find the invention of this app interesting because it shows just how much the public is able to filter the content that it gets from advertising. Not only can you choose to view advertising on a nontraditional medium; now you can choose which ads you want to view. You can only watch what is deemed as the "best ads of the week." If more ads like this pop up, I wonder how it will affect the advertising industry as a whole. Will it help it or harm it? 

In my opinion, it could go either way.