Today I read an article in Advertising Age about the increase in sales on Black Friday and Cyber Monday. The average person's spending increased from $343 to $365 on Black Friday and from $180 to $195 on Cyber Monday. This big jump occurred with the help companies' social media pages such as Twitter and Facebook.
Amazon was the most talked-about retailer for Black Friday and Cyber Monday because it constantly streamed Twitter and Facebook updates throughout the week of Thanksgiving, so by the time the shopping days came, consumers were ready to shop with Amazon. According to FortiusOne, there were some 30,000 tweets that mentioned Amazon.
It's really interesting to me to see how much social media is being incorporated into the daily lives of consumers as well as advertisers. I think that what we talked about in class today is very relevant to this situation given above because social media is now truly becoming a traditional form of advertising media. Social media is too instant and convenient to people's fingertips for it to not become a traditional form of media. With the exponential progress it is making, it will be interesting to see how social media affects Black Friday/Cyber Monday sales in 2011.
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